The business side of big ideas
Fractional CFO & operational leadership
Finance can feel like a hurdle for creative businesses. I’m here to change that. I provide strategic leadership for founder-led agencies and PE-backed firms that need investor-grade discipline without losing creative momentum.
With 20+ years’ experience across London and New York, I'm British and London-based, with extensive US experience. I’ve held senior roles including Global Head of Client Finance, CFO (EMEA), COO, and Group Finance Director, spanning creative/marketing services and multi-site people services organisations, including PE-backed environments.
I bridge ambitious creative output with the commercial discipline required to scale, translating performance into clear decisions on margin, cash and growth. Whether you’re navigating a company sale, strengthening cash conversion or professionalising management reporting, I provide a steady hand and the commercial weight to keep your business moving toward its next milestone.
Solving financial challenges on the route to agency growth
Scale brings complexity. I specialise in resolving the bottlenecks that slow down creative firms:
Vanishing margins
Your revenue is climbing, but the profit isn't hitting the bank.
Financial disconnect
Your numbers feel like a "black box" rather than a tool for your creative team.
Spreadsheet fatigue
You are outgrowing manual data and need a single, trusted version of the truth.
The exit hurdle
Your data isn't yet ready for the intense scrutiny of a company sale or Private Equity (PE) investment.
The service interchange
Strategic finance & operations
Moving from uncertainty to commercial momentum
Agency growth often reaches a point where the business needs fast decision-making information, not just updates. Whether you’re navigating a strategic crossroads professionalising for shareholder or investors, tightening cash conversion or building diligence-grade proof points, I translate the numbers into priorities and a cadence that drives action.